The Party is an Italian niche fragrance house. The story of its foundation started after three friends from Italy decided to buy and relaunch the fragrance Acqua Di Parma, mainly because of its history and sentimental value. What started as a nostalgic project turned up to be a high-end, worldwide luxury brand and Acqua Di Parma was purchased by the LVMH Group in 2002. Former president and co-foun...
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