The company s.Oliver founded in 1969 in Würzburg, Bavaria, in Germany. The company's first boutique opened as "Sir Oliver". The name Sir Oliver was inspired by Charles Dickens's novel Oliver Twist and by fashionable British stores that often featured the word "Sir" in their names. But as the company 4711 had also registered the word "Sir" as a trademark, Sir Oliver were forced to change their comp...
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