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Parfums De Rue
France
Parfums de Rue is a micro-label introduced in 2025 by French self-taught perfumer Yann Derriennic, better known as LARCHITECT, the founder and creative force behind Byron Parfums (est. 2016). Conceived as a “return to the streets,” the project applies Derriennic’s 1990s hip-hop aesthetic to perfumery. Its visual language is monochrome, influenced by U.K. drill music videos, and each extrait is ide...
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