Hawthorne is an American niche brand launched by Phil Wong, a designer for Hood By Air, and Brian Jeong, a product manager for BCG Digital Ventures, in 2016. Hawthorne uses biometric tailoring and study-backed research to deliver a perfect scent: 2 tailored colognes selected from brand's fragrance palette. A visitor of the brand's website will be asked a few questions about his dressing, eating ha...
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