Ellen Betrix company was launched in Germany in 1935, carrying a wide range of cosmetic and perfume products. In 1968, they launched a gentleman's line using the name Henry M. Betrix. In 1984 Betrix worked with Boss to create Boss fragrances. The first Hugo Boss fragrance was launched in 1985. The Hugo Boss fragrance line was a great success, and Betrix then created a new division named Eurocos to...

Ellen Betrix

Ellen Betrix
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